Maxis Business Park
After successfully updating the branding of four business parks on behalf of Frasers Property, Underscore was asked to refresh Maxis, another park situated in Bracknell, England. Having worked extensively for this client for two years at Underscore, we were asked to create an identity that could sit side-by-side the other parks in Frasers’ portfolio.
Maxis, as a modern business centre, boasts forward thinking occupiers as well as amenities unmatched in the area, this lead us to the story ‘For future business’. I was also given the opportunity to redesign the Maxis website to match the identity style. Something I enjoyed as it enabled me to think about the brand working in the digital setting.
Underscore, 2019
